At IOPS Victoria we had a conversation about making a new logo. A logo is an image that presents the group’s idea or emotion and that symbol is to present them as one group to the public. But we considered that the current logo doesn’t function as a good image for IOPS.
As you can see, our current logo is a simplified world map image. It doesn’t represent any of IOPS’s values, like participatory democracy, equality, social justice, and so on. The only one it represents is internationalism. Also, it looks like some commercial logo that play with global images, as you can see below:
Some of these commercial logos are stronger visually than our current IOPS logo. I think this is why people never use the IOPS logo anywhere.
So we decided to have a logo making project for IOPS. Please follow this link to see the project page :
We had a logo making project called by ‘Participatory Planet’. It was a really interesting experience. Normally logos are made by one designer or company’s idea but our project tried to logo in a democratic way! So we went outside and set up a table and colourful wheel. Then we asked member of the public: ‘What does participation mean?’ and asked them to draw their answer. And then we collected a lot of images about participation, and then we sat down and tried to figure out the best images. I simplified some of them using Adobe Illustrator so we can use the various logos for IOPS events and material.
For this participatory logo making project to continue, I want to make this into an international IOPS project where any member can join in and make some symbols, images and logos, and share them with each other. The logos can be formed by a group project, like the one we did, or by any independent designer. The images do not have to be perfect or fancy; it is the ideas that are more important. I hope this project is not a competition but international co-operation for a great logo. So for example, if someone has an idea but is not confidence about drawing, you can put just idea sketch onto the project page and other people might be able to make it look better…
We can collect images in a kind of image bank and then they can be used by any IOPS members, or even some other activist, for whatever purposes. I would like to project to start soon, as I think we can make a better logo for IOPS and change the current one as soon as possible.
There are a few problems though. We need an internet board or a website which anyone can easily up load new logo and it also needs a voting system. I don’ know if our current IOPS project page can do this things. It seems like very difficult to upload multiple images. But we might be able to either ask to webmaster or make separated blog. Is anyone having good idea for it? I’m not good at webpage things, so if there is anyone who interested in, please help in solving this issue.
Please give any idea, I hope we can have creative and meaningful symbol for IOPS!
Some points to discuss:
1. 1. Do you think we need to change IOPS’s logo?
2. 2. How can we make the project page where we can post logos and share images?
3. 3. How long should this logo project go for before we (hopefully) make a new logo?
4. 4. And how can we decide which logo to use? Should we vote?